Blowing the Doors Wide Open

Two weeks ago I announced my parting ways with Twenty20. While the wounds are still a bit raw, I feel it’s a necessary step to inform my most loyal following as to why this decision was made.

For some time now, not having control over the pricing of my own products has disturbed me. While I understood my parent company had to make some profit as well, I felt this was only hurting my customer base. After all, if everything I sell is overpriced, who is going to buy it?

The company made it clear this was an aspect that was not going to budge much. My customers always said my products were of pristine quality – so no complaints there. The high prices seemed to be the only concern a little less than a year ago.

How it Worked

Matters seemed simple at first. All I had to do as an artist was create. Easy, right? Wrong. Although they had the difficult part of transferring all of my designs onto the various products, they often changed bits of our agreement along the way. Over time more features were stripped away.

Before the significant changes the items for sale included: {canvases, photo prints,}(various sizes) prisms (glass art), apparel, greeting cards, throw pillows, iPhone cases, and magnets.

The Killing Blow

Late last year all artists that worked with Twenty20 were informed that our work would now become available via Digital Download. What this was dressed up to mean was our art/photography became accessible to vendors who wanted to purchase our designs for their own products. We were told we would retain all copyrights and other legal rights to our work. Sounds like a win-win, right? Wrong again.

What this really meant was our artwork was now vulnerable to these vendors seeking out original art and photography at a cheap price – royalty-free. For those that don’t know much about art royalties, what this basically translates to is the artist or photographer is paid a small sum of the larger profit for every single use of their work.

While we were lead to believe this was a vital change that we’d want to get on board with, what was actually being advertised to these third-party vendors was “Get high-quality digital art and photography *royalty-free*!”

I was furious.

However, after much thought and consideration I decided to deal with this change. Then, at the beginning of February, another change was announced via email.

Grand Opening, Grand Closing Flight

One chilly morning I opened up my inbox only to nearly spill my coffee on the floor due to what I read. The company heads sent an email stating that the future of the company was changing. The CEO announced that this shift would signal the end of all printed products.

That was the end for any hope I had retained for the company. My partnership with them was over. It wasn’t really a difficult decision on my part. My gallery has always been an integral part of CardCastles. The images along with my artwork helped weave and tell a story. That feature of this site was what everything else here was centered around. In fact, CardCastles itself was built upon the “cards” (memories, photos, artwork) themselves.

Restacking the Cards

Now that key content is missing it’s a clear question of where do we go from here?
I’ve decided to open up a viewing-only gallery (temporarily). As the description suggests, nothing will be available for purchase until (if/when) I can set something up with future vendors and/or sites.

Depending on how I set this gallery up (*Most likely a separate portfolio site) You will be able to leave “likes”, share, and use, so long as you link back/give credit to me.

I look forward to rebuilding this part of CardCastles for you. It’s been far too long already.

Thanks for visiting and coming back, as always.

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9 thoughts on “Blowing the Doors Wide Open

    1. This place feels naked without the gallery. It’s unfair for some of my newer readers. They never got a chance to see my holiday sales or coupon codes. It sucks. Worst of all, I really miss the canvases.
      I had a few people that were waiting on money so they could purchase “Mother”, “The Pink Lady”, and “Splash”. I had to let them down. 😦

      Enough looking back, though. You are right. It’s good that I’m rebuilding. I hope to have things back to normal soon.

      Like

    1. Yup. Basically they’ll be making money off of artist’s talent while the artists reap no benefits.
      The vendor could then use the design over & over & over again if they so choose and the artist only gets paid once.

      Like

Dream on, dreamer

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